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Fireplace Brand Animation / 2021
Illustrator, Cinema4d, After Effects
Creative Director, Brand Designer, Motion Designer,
Illustrator, Animator, SoundTrack Composer: Danqi Qian
I worked with Fireplace, a New York City local business brand founded post COVID19, for brand animation on their instagram channel. My responsibilities focus on telling visual stories about
Fireplace409’s creative fashion vibe and the artist community behind.
Before starting the animation production,
I first analyzed what my client wants and how to translate that into animation language.
Fireplace409 Brand Analysis ⬇️
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Then I translated the analysis into animation language and I started to make storyboard.
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Illustrator, Cinema4d, After Effects
Creative Director, Brand Designer, Motion Designer,
Illustrator, Animator, SoundTrack Composer: Danqi Qian
Fireplace409’s creative fashion vibe and the artist community behind.
Before starting the animation production,
I first analyzed what my client wants and how to translate that into animation language.
Fireplace409 Brand Analysis ⬇️
What is ‘Fireplace’?
A post-Covid gift/retail concept store
FIREPLACE409 is a post-Covid gift/retail concept store built to engage and inspire your sense of discovery
through revolving experiences. We partner with the brands and communities shaping our future; independent
artists and exciting brands to create a stage for immersive storytelling and unlock new offline channels for
growth. Being a post-Covid business, we take measures to safely promote artistic expression in our community,
providing new opportunities for entertainment that comply 100% to our new social strictures for wellness.
Target customers?
- Young customers age around 23-35
What makes Fireplace special?
The creative, artsy and innovative vibe and communityFrom Danqi’s perspective, as a young woman who loves shopping and has been to a lot of concept
store/multi-brand store. I think the fun part for each is that stepping into a multi-brand store is like
entering a closet from your friend that has a unique taste, chic, minimalist, artsy, vintage and so on.
So Fireplace’s taste to me feel like a creative, artsy and innovative vibe, to open up my imagination
more is like what aritist would wear to parties.
A post-Covid gift/retail concept store
FIREPLACE409 is a post-Covid gift/retail concept store built to engage and inspire your sense of discovery
through revolving experiences. We partner with the brands and communities shaping our future; independent
artists and exciting brands to create a stage for immersive storytelling and unlock new offline channels for
growth. Being a post-Covid business, we take measures to safely promote artistic expression in our community,
providing new opportunities for entertainment that comply 100% to our new social strictures for wellness.
Target customers?
- Young customers age around 23-35
What makes Fireplace special?
The creative, artsy and innovative vibe and communityFrom Danqi’s perspective, as a young woman who loves shopping and has been to a lot of concept
store/multi-brand store. I think the fun part for each is that stepping into a multi-brand store is like
entering a closet from your friend that has a unique taste, chic, minimalist, artsy, vintage and so on.
So Fireplace’s taste to me feel like a creative, artsy and innovative vibe, to open up my imagination
more is like what aritist would wear to parties.
Then I translated the analysis into animation language and I started to make storyboard.
I want viewers to
• Understand Fireplace409 is a creative multi-brand fashion store
• Understand Fireplace409 has a community of artists and
designers besides the retail
• Have the motivation to follow Fireplace409 instagram account
• Memorize Fireplace409 logo
• Understand Fireplace409 is a creative multi-brand fashion store
• Understand Fireplace409 has a community of artists and
designers besides the retail
• Have the motivation to follow Fireplace409 instagram account
• Memorize Fireplace409 logo