Hi there!
I'm Danqi Qian.
A Motion/Visual Designer based in NYC.
︎︎︎
Google Pixel NYCLink Animation / 2024
After Effects, Illustrator
Agency: Bespoke Digital
Producer: Eui-Jip Hwang
Illustrator & Motion Designer: Danqi Qian
This project involved creating a 5-second animated CTA to cap off a Google Pixel ad on NYC Link, highlighting Google Store locations in Chelsea and Williamsburg. After exploring multiple visual approaches, we landed on a street sign and icon animation style that felt clear, local, and on-brand.
To support this, they initially expressed interest in showcasing the store's appearance using a hand-drawn illustration style. This aesthetic is meant to capture the essence of New York's characteristic hand-drawn charm, evoking a local and artistic impression.
![]()
![]()
![]()
During production, I used Posterize Time and Turbulent Displace to mimic a hand-drawn, stop-motion feel—while keeping the assets easy to update and flexible for future tweaks
![]()
![]()
![]()
![]()
![]()
DESIGN CHALLENGE
The client aims to encourage traffic to their physical stores in both Chelsea and Williamsburg.To support this, they initially expressed interest in showcasing the store's appearance using a hand-drawn illustration style. This aesthetic is meant to capture the essence of New York's characteristic hand-drawn charm, evoking a local and artistic impression.
FINAL DESIGN
We explored a few concepts, and the client ended up favoring the street sign direction.During production, I used Posterize Time and Turbulent Displace to mimic a hand-drawn, stop-motion feel—while keeping the assets easy to update and flexible for future tweaks
︎︎︎