Hi there!
I'm Danqi Qian.
A Motion/Visual Designer based in NYC.
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Coach 3D Animation/ 2021-2024
Cinema 4D, Substaince Painter
At Coach, I contributed to a wide range of marketing campaigns and motion assets spanning 2021 to 2024.
From large-scale seasonal rollouts to in-store animations, I worked closely with creative directors and production teams to bring the brand's vision to life across digital and physical platforms. My role involved motion design, visual storytelling, and creative automation to streamline asset delivery for global outlets. Below is a selection of featured works I led or contributed to during my time with the brand.
Coach Lil Nas X Capsule Campaign / 2023
Art Director: Alexis D.
Brand Designer: Chris Apichai
Motion Designer: Danqi Qian
I worked on creating the 3D animation of the Coach logo spining like a retro TV show.
Coach x Cyril Lancelin Instagram Ad / 2022
Creative Director: Lance Gorton
Art Director & Visual Designer: Travis Witmer
Motion Designer: Danqi Qian
This Instagram ad was created for Coach’s pop-up event featuring artist Cyril Lancelin. The installation is made of large, inflated sculptures shaped like Coach’s signature C.
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We aimed to create bold, playful animation that captures the spirit of the installation and brings that energy to our global audience.
We aimed to create bold, playful animation that captures the spirit of the installation and brings that energy to our global audience.
DESIGN CHALLENGE
The brief was vague and shared verbally — simply something like “balloons in the sky.” Without references or visuals of the physical installation, translating that abstract idea into a cohesive visual required interpreting the brand’s tone and experimenting with playful forms, textures, and motion to capture the right feeling.Coach Airway Web Animation / 2023
Art Director: Jing Zhang
Modelling: Cameron J.
3D Animator: Danqi Qian
3D animation of Coach’s new product to be displayed on landing page.
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